The reference tables

What's a good number
for an account your size?

Every metric BenXmark grades, by follower tier, at the 25th, 50th, and 75th percentile. These are the same distributions your report card is scored against — baselines curated from public engagement research, replaced by live community data as tiers fill up.

0-1k1k-5k5k-10k10k-25k25k-50k50k-100k100k+
0 - 1K followersbaseline distribution
Metricp25medianp75
Engagement rate1.50%3.50%6.50%
Reach multiplier0.80×1.50×3.00×
Engagement quality15.0/1K35.0/1K70.0/1K
Save rate2.0/1K5.0/1K12.0/1K
Conversation rate3.0/1K8.0/1K18.0/1K
Profile pull5.0%12.0%25.0%
Click-through1.00%2.50%5.00%
Audience quality5.0%15.0%35.0%
1K - 5K followersbaseline distribution
Metricp25medianp75
Engagement rate1.20%2.80%5.00%
Reach multiplier0.60×1.20×2.50×
Engagement quality12.0/1K28.0/1K55.0/1K
Save rate1.5/1K4.0/1K10.0/1K
Conversation rate2.5/1K6.0/1K15.0/1K
Profile pull3.0%8.0%18.0%
Click-through0.80%2.00%4.00%
Audience quality8.0%20.0%40.0%
5K - 10K followersbaseline distribution
Metricp25medianp75
Engagement rate1.00%2.20%4.00%
Reach multiplier0.50×1.00×2.00×
Engagement quality10.0/1K24.0/1K48.0/1K
Save rate1.2/1K3.5/1K9.0/1K
Conversation rate2.0/1K5.0/1K12.0/1K
Profile pull2.0%6.0%15.0%
Click-through0.60%1.50%3.50%
Audience quality10.0%25.0%45.0%
10K - 25K followersbaseline distribution
Metricp25medianp75
Engagement rate0.80%1.80%3.20%
Reach multiplier0.40×0.85×1.80×
Engagement quality8.0/1K20.0/1K42.0/1K
Save rate1.0/1K3.0/1K8.0/1K
Conversation rate1.5/1K4.0/1K10.0/1K
Profile pull1.5%4.5%12.0%
Click-through0.50%1.20%2.80%
Audience quality12.0%28.0%50.0%
25K - 50K followersbaseline distribution
Metricp25medianp75
Engagement rate0.60%1.50%2.80%
Reach multiplier0.35×0.75×1.60×
Engagement quality7.0/1K18.0/1K38.0/1K
Save rate0.8/1K2.5/1K7.0/1K
Conversation rate1.2/1K3.5/1K9.0/1K
Profile pull1.0%3.5%10.0%
Click-through0.40%1.00%2.40%
Audience quality15.0%32.0%55.0%
50K - 100K followersbaseline distribution
Metricp25medianp75
Engagement rate0.50%1.20%2.40%
Reach multiplier0.30×0.65×1.40×
Engagement quality6.0/1K15.0/1K35.0/1K
Save rate0.6/1K2.0/1K6.0/1K
Conversation rate1.0/1K3.0/1K8.0/1K
Profile pull0.8%2.8%8.5%
Click-through0.30%0.80%2.00%
Audience quality18.0%35.0%58.0%
100K+ followersbaseline distribution
Metricp25medianp75
Engagement rate0.40%1.00%2.00%
Reach multiplier0.25×0.55×1.20×
Engagement quality5.0/1K13.0/1K32.0/1K
Save rate0.5/1K1.8/1K5.0/1K
Conversation rate0.8/1K2.5/1K7.0/1K
Profile pull0.6%2.2%7.0%
Click-through0.20%0.60%1.60%
Audience quality20.0%38.0%60.0%

Tables tell you the tier. A report card tells you where you sit.

Upload your analytics screenshot and get all eight metrics plotted on these exact distributions — free, ~30 seconds.